Topman Video Lookbook s/s '13 Memphis Trend
Topman Pop Varsity Trend
Topman Pop Varsity Trend
Offering their own spin on current trends, Topman have released a quirky, casual collection amongst the seasonal sales and high fashion of London Collections: MEN. Entitled ‘Pop Varsity’, the range blends an exaggerated take on varsity style with a bold 1990s streetwear attitude. The resulting looks channel inspiration from several decades but manages to bring them together under the overarching influence of Americana.
The varsity trend is one of the major influences on the collection. Baseball jackets, joggers and sweatshirts with university sports team prints feature as key pieces whilst graphic t-shirts that evoke American football gear provide a subtler nod to the trend. Taking university life as a reference point, this trend provides a great base for a casual collection – balancing character with ease of wear.
The second big influence is bold 1990s style streetwear. Bobble hats, caps, light wash denim and loud check shirts bring this inspiration to the fore and add some novel key pieces to the collection. Graphic t-shirts and sweats provide a crossover with the varsity influence; the graphics are kept simple and colourful for a bold, cartoon-ish look that coheres nicely with both trends.
The key theme that links the collection together is the fixation with American culture. Stars and stripes prints none too subtly bring this Americana influence out and the wealth of denim in the collection adds to the all-American feel.
Overall, Topman’s Pop varsity trend combines influences from several decades in a vibrant, casual range of clothing. The streetwear styling of these pieces adds a modern element that brings the looks up to date, creating a playful take on Americana.
You can check out and shop the collection .
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